CEO & Founder
Lita Cunningham is the CEO & Founder of LALAIS (pronounced luh-lay), a new, award- winning luxury skincare and wellness brand. LALAIS launched exclusively in Bergdorf Goodman in late October 2023. Eight days later, one of the products, THE BLOTTING COMPACT, won Oprah’s Favorite Things 2023. In just 18 short months, the brand has expanded to Neiman Marcus, Goop, and was recently showcased at Canyon Ranch Luxury Spa.
Forbes has called the brand “groundbreaking skincare” as the first luxury brand dedicated to oily, combination and acne-prone skin. LALAIS has been recognized with NEW BEAUTY’s Top 100 Brands Award, CEW’s Top 25 Brand to Watch and has been featured on national television including on Good Morning America, The View, and The Tamron Hall Show. Each of the four (4) innovative products has received several editorial accolades including an ESSENCE Best of Beauty Award and a BYRDIE Best of Beauty Award. The collection provides comprehensive 360° solutions from the outside, inside, and instantly, streamlining the regimen for complicated skin. Lita meticulously crafted each of the products from scratch, over 4 years, utilizing her HR background to work with some of the best in the business.
Before becoming an entrepreneur, Lita had a distinguished career as a senior human resources executive. She was a public company CHRO as SVP, Global Human Resources for Elizabeth Arden, Inc. and also held senior HR positions in media, entertainment, and financial services.
She is a graduate of the University of Virginia’s McIntire School of Commerce, as well as the University of Connecticut’s Executive MBA program. Lita is from Houston, TX, but calls NYC home and loves pilates, restaurants, travel, and all things beauty and wellness.